Mark Schweizer
ITMA Review July/August 2014
Publication year: 2014

The Swiss IPO – the Institute for Intellectual Property (IIP) – is notoriously strict regarding applications for trade marks containing geographical terms. This article will try to shed light on some peculiarities of the Swiss practice, and shows how an objection can potentially be overcome, specifi cally regarding geographical indications and the presumption of understanding geographical terms as geographical indications

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